Volvo debuts all new Volvo S60 with WebAR experience that ran as a digital ad unit

Users are able to examine the car up close, rotate it, try out different paint colors and even hop inside

In Brazil, agency VZ Lab created a WebAR experience which ran as digital ad unit. Once customers clicked on the ad, an all new Volvo S60 instantly appeared before them. Users could examine the car up close, rotate it, try out different paint colors and even hop inside to explore the interior and learn more about the sedan’s latest features.

Tags: Automotive

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