of consumers use AR to have fun, the biggest driver for AR use.
Deloitte Digital and Snap Consumer AR Report
52%
of consumers who use AR at home use it as a source of media and entertainment.
Deloitte Digital and Snap Consumer AR Report
WebAR Lets Viewers Become a Part of the Story
When discovering a new TV series or music, fans want to interact with the characters and artists in a way that’s immersive and natural. Explore the powerful ways that media and entertainment brands use 8th Wall WebAR to bring digital content into the user’s real-world environment, creating a personalized, multi-sensory, and emotionally-engaging experience.
Bring Print and Packaging to Life to Sell Albums, Movie Tickets and More
Use Image Targets or Image Tracking to transform static packaging and in-store displays into interactive 3D experiences, or trigger videos, such as exclusive scenes.
Let viewers scan a QR code on print materials, such as an album cover, to interact with AR games and experiences in their own space using World Tracking.
Allow fans to purchase tickets directly from the experience with the tap of a button—or by saying "Buy Tickets," using the Amazon Lex Voice Activation integration.
Beam Holograms of Celebrities and Characters to Fans to Promote an Event or Premiere
Createholograms by capturing 3D Volumetric Videos (or even regular 2D videos)—or creating Avatars—and converting them into interactive WebAR experiences.
Anchor AR content to a precise location using Lightship VPS, then encourage fans to unlock the hologram experience at a specific destination, such as a store or restaurant.
Allow users to capture their experience on video—or snap a selfie with the stars—then share it across social media using the Video Recording feature.
Transport Viewers to a Venue or Immerse Them in a Scene
Allow users to step into a scene from a movie, TV series or music video using a World Tracking Portal.
Allow users to attend a live event such as a concert, game or parade by entering a 360 Livestream Portal.
Let users get into character by trying on different face filters within the portal scene using Face Effects, then record and share their experience using the Video Recording feature.
WebAR Is Impacting Key Metrics for Entertainment Brands
Across the marketing funnel, web-based AR is demonstrating success.
5 Minuten+ Verweilzeit
Eine vernetzte Verpackungskampagne zur Bewerbung von "Trolls World Tour " mit WebAR-Minispielen führte dazu, dass 60 % der Nutzersitzungen länger als 5 Minuten dauerten.
