Quick Service Restaurant
Quench customers’ thirst for interactive experiences with WebAR
Report: The QSR Brand’s Guide to WebAR
See how leading quick-service restaurant brands use WebAR to drive their marketing strategy.
Download report60%
of consumers are more likely to buy food and beverages in the future after using AR.
50%
of consumers better recall brands that engage them with immersive technologies.
WebAR Serves Up Immersive Menus, Playful Games and More
Whether dining out or ordering in, WebAR lets patrons connect more deeply with the restaurant brands they love—dishing out immersive games, compelling food visuals and multi-sensory experiences that keep customers hungry for more. Explore how QSR brands use 8th Wall to enhance their marketing mix.
Bring Menus and Displays to Life to Entertain and Sell
- Help guests decide what to order—and upsell recommended menu items—by providing a QR code that reveals realistic dishes in AR using World Effects.
- Turn take-out packaging into an interactive game board using Image Tracking and let customers collect points to redeem for goods or prizes.
- Allow users to capture and share their experience across social media using the Video Recording feature.
Augment Advertising to Increase Engagement and Track Interactions
- Launch WebAR Ads for an immersive experience that teases a new menu item or offering.
- Transform print and OOH advertising into interactive digital content that's rich in data and customer insights using Image Targets.
- Add a QR code to a TV spot to extend a 30-second commercial into endless immersive experiences using World Tracking.
Drive Foot Traffic to Restaurant Locations
- Provide exclusive offers and experiences that can only be accessed at participating restaurants using Lightship VPS, which precisely anchors AR content to any location.
- Let guests unlock hidden AR content at restaurant locations that interacts with the real world using World Tracking, or use Image Targets on signage to trigger an experience.
- Navigate customers to your location-based AR experiences using the fully-customizable Lightship Maps feature.
Case Study: KFC's Great Bucket Hunt
WebAR Is Impacting Key Metrics for CPG Brands
Across the marketing funnel, web-based AR is demonstrating success.
Über 11.000 Spielstunden
Eine WebAR-Erfahrung, die die Kartons von Pizza Hut in PAC-MAN®-Spielbretter verwandelte, führte zu 741 Millionen Impressionen und mehr als 11.000 Spielstunden.
Über 100.000 einzigartige Spieler
Ein Ballon-WebAR-Spiel für" " von McDonald's Schweden erzielte allein in der ersten Woche mehr als 100.000 einzigartigen Spielern in der ersten Woche.
10,8 Millionen Social Impressions
Ein WebAR-Hologramm-Erlebnis für Burger King mit dem Rapper Tinie Tempah erzielte beeindruckende 10,8 Millionen Social-Media-Impressionen.
Get Inspired
Explore WebAR experiences for the QSR industry powered by 8th Wall.
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Starbucks | Kindness Is All Around
Tool of North America
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Burger King | "Whoppa" on a Whopper
bully! entertainment
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Chick-Fil-A | AR Game
Tactic
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McDonald's | Space Jam AR
Egorov Agency
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7-Eleven | Big Gulp AR
Aircards
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White Castle | 100th Birthday AR
Tactic
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TGI Fridays | Top Shelf Elf
Tactic
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Mtn Dew x Maverik | AR Game
ContinuumXR
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KFC | The Great Bucket Hunt
Unbound