of consumers are more likely to buy food and beverages in the future after using AR.
Alter Agents
50%
of consumers better recall brands that engage them with immersive technologies.
Accenture Interactive
WebAR Serves Up Immersive Menus, Playful Games and More
Whether dining out or ordering in, WebAR lets patrons connect more deeply with the restaurant brands they love—dishing out immersive games, compelling food visuals and multi-sensory experiences that keep customers hungry for more. Explore how QSR brands use 8th Wall to enhance their marketing mix.
Bring Menus and Displays to Life to Entertain and Sell
Helpguests decide what to order—and upsell recommended menu items—by providing a QR code that reveals realistic dishes in AR using World Effects.
Turn take-out packaging into an interactive game board using Image Tracking and let customers collect points to redeem for goods or prizes.
Allow users to capture and share their experience across social media using the Video Recording feature.
Provide exclusive offers and experiences that can only be accessed at participating restaurants using Lightship VPS, which precisely anchors AR content to any location.
Letguests unlock hidden AR content at restaurant locations that interacts with the real world using World Tracking, or use Image Targets on signage to trigger an experience.
Navigate customers to your location-based AR experiences using the fully-customizable Lightship Maps feature.
Un juego WebAR con globos paraMcDonald's Suecia consiguió más de 100.000 jugadores únicos sólo en la primera semana.
10,8 millones de impresiones sociales
Una experiencia de holograma WebAR para Burger King con el rapero Tinie Tempah dio lugar a la friolera de 10,8 millones de impresiones en las redes sociales.
