of people say they are interested in using AR for help when shopping.
Google Insights
80%
of shoppers feel more confident when using AR during the decision-making process.
Alter Agents
WebAR Lets Retail Brands Meet Shoppers Wherever They Are
Whether a store is online, brick-and-mortar or both, customers crave the ability to experience and evaluate its products—and brand—before making a purchasing decision. Explore the many ways that retail brands use WebAR to enhance their marketing mix.
Let Ecommerce Shoppers Try Out Products to Purchase with Confidence
Allow customers to virtually try on make-up and accessories, use filters and more using Face Effects.
Enable shoppers to instantly try on rings, bracelets and watches using Hand Tracking.
Ensure the precise physical scale of any product that customers view in AR with the Absolute Scale feature.
Provide exclusive offers and experiences that can only be accessed in-store using Lightship VPS, which precisely anchors AR content to any location.
Let customers unlock hidden AR content in-store that interacts with the real world using World Tracking, or use Image Targets on signage to trigger an experience.
Navigate shoppers to your location-based AR experiences using the fully-customizable Lightship Maps feature.
Gamify the In-Store Experience to Increase Dwell Time
Engage shoppers as they browse a store by strategically using Image Targets to shapeshift displays, packaging and signage into interactive AR experiences.
Enable realistic 3D games that interact with the store environment to surprise and delight customers using World Tracking.
Create social, multiplayer experiences that allow shoppers to invite others to join an AR moment using Shared AR.
Across the marketing funnel, web-based AR is demonstrating success.
250 % de aumento de las ventas
Una búsqueda del tesoro de WebAR de Minecraft en las tiendas Big W dio como resultado un aumento del 250 % en las ventas de SKU.
Más de 4 min de tiempo de permanencia
Una activación WebAR en tienda paraLUSH Cosméticos Frescos Hechos a Mano dio como resultado untiempo medio de permanencia de más de cuatro minutos..
4 veces más probabilidades de comprar
Los compradores que utilizan la función WebAR del sitio de comercio electrónico Saatchi Art para ver obras de arte en sus paredes tienen cuatro veces más probabilidades de comprar.
