World AR

WebAR, or web-based augmented reality, refers to the technology which enables augmented reality to work within a browser. WebAR requires no app to download. Users access WebAR by clicking a link or scanning a QR code to open an AR-enabled web page in their browser.

By combining Sky Effects with World Tracking, developers can create immersive AR experiences where virtual content seamlessly interacts with both the sky and the user's surroundings. This powerful combination enables the creation of otherworldly environments with dynamic transitions of AR elements between the sky and ground, blurring the lines between the real and virtual. For example, objects can appear to fall from the sky and land realistically on a surface, or elements can move from the foreground to the background, adding a new layer of depth and context to AR scenes.

Like all WebAR experiences, World AR (World Tracking and Sky Effects) can be opened by clicking a link or scanning a QR code, instead of downloading an app, making it immediately available across all devices that use the internet: phones and tablets (front and back-facing cameras); desktop computers and magic mirrors.

Yes. By using World Tracking and Sky Effects simultaneously, you can move content between the Sky layer and World layer. AR elements can start from the ground and fly up to the sky, or begin in the sky and fall down to the surface; move between the background and foreground; or combine multiple movements to create a more immersive scene.

Yes. Users can capture a selfie or video of their World AR experience and then share it to the most popular social media and messaging applications. 

Since all 8th Wall AR experiences harness the power of the web, developers can integrate real-time APIs such as inventory or SKU data to create experiences that reflect real-time availability and product information to guide users from product selection to purchase with ease.