of people say they are interested in using AR for help when shopping.
Google Insights
56%
of shoppers used their phone to shop or research items while in a store in the past week.
Google Insights
WebAR Helps Customers Evaluate Products Online and on the Shelf
Whether shopping online or in-store, customers expect on-demand access to information to make an informed purchasing decision. That’s where WebAR excels—it layers the expansive information that digital shoppers expect on top of the real world. Explore how CPG brands use 8th Wall to enhance their marketing mix.
Transform Packaging to Educate and Engage Customers In-Store and at Home
Where print real estate is constrained, use Image Targets to reveal important product information and features.
Turn the packaging itself into an interactive game board using Image Tracking and let customers collect points to redeem for goods or prizes.
Allow users to capture and share their experience across social media using the Video Recording feature.
Provide exclusive offers and experiences that can only be accessed in-store using Lightship VPS, which precisely anchors AR content to any location.
Letcustomers unlock hidden AR content in-store that interacts with the real world using World Tracking, or use Image Targets on signage to trigger an experience.
Navigate shoppers to your location-based AR experiences using the fully-customizable Lightship Maps feature.
Across the marketing funnel, web-based AR is demonstrating success.
+21 % d'augmentation des ventes
Un jeu WebAR pour Mountain Dew et Maverick Adventure Gear a entraîné une augmentation de 21 % des ventes dans tous les magasins ayant promu cette expérience.
Plus de 400 000 interactions avec les utilisateurs
Une campagne WebAR sociale pourl'Huggies a généré plus de 400 000 interactions avec les utilisateurs et un taux d'engagement de 85 %.
Taux de clics de 33 %
Lancement d'une chasse au trésor en réalité augmentée sur le Web par Haribo a généré un taux de clics de 33 %.
