Scale plays a critical role in how we experience the world around us. It is even more essential in augmented reality where digital content is placed in our physical space. When AR content uses a scale not typically expected in the real world, such as a tiny rapper performing on a life-size burger, it can result in a magical and extraordinary experience. When the scale of the AR content suits the environment it is placed in, such as a virtual fridge in your actual kitchen, it increases the immersion and utility of the experience. Today, we are excited to announce that our 8th Wall Engine is getting a major upgrade enabling developers with tools to create both these types of AR experiences for the web. 

I’m excited to share that 8th Wall is joining Niantic! You can read the official announcement over on the Niantic website.

8th Wall has been the home of WebAR-enabled holograms since 2019 and we are pleased to announce our latest integration with our new volumetric video partner, 4Dviews. Starting today, developers can easily add high-quality holograms recorded with 4Dviews’ volumetric capture system, the HOLOSYS, to WebAR projects to engage users on smartphones, computers and AR/VR headsets using 8th Wall’s Metaversal Deployment.

We are pleased to announce our newest integration with the cross-app avatar platform for the metaverse, Ready Player Me. This integration equips 8th Wall developers with all the tools they need to create immersive browser-based experiences with custom, interactive avatars. Avatars play a major role in the metaverse, acting as our digital identity in virtual worlds and spaces, in joining forces with Ready Player Me users will now be able to bring their avatars into 8th Wall powered experiences. 

Our mission at 8th Wall is to make augmented reality for everyone and today we are enabling AR to reach more people through an official partnership with Ericsson's mobile advertising solution business, Emodo. 8th Wall developers can now increase the discoverability and overall success of their WebAR experiences by requesting ad distribution using Emodo’s high-quality, full stack advertising supply and audience targeting solutions. The partnership connects 8th Wall’s technology and developer ecosystem with Emodo’s advertiser and publisher network to establish an end-to-end web-based augmented reality advertising solution. This includes the introduction of a new embeddable AR ad type which places interactive WebAR content inside ad units directly alongside publisher content, offering a more streamlined and engaging experience for consumers. 

Just in time for the holidays, we are pleased to announce Summit Scramble, an augmented reality game you can play together with friends and family on smartphones, computers and virtual reality devices.

At 8th Wall, we are on a mission to make augmented reality for everyone and today we are further realizing this vision by making WebAR accessible beyond the smartphone.   

We are pleased to announce the latest integration with volumetric video partner, 8i, which provides an end-to-end solution to capture, transform and stream recorded and live broadcast volumetric video in WebAR. Livestreaming holograms represents a fundamental advancement in volumetric video technology that enables the future of communication in 3D, where real people — not avatars — are brought into immersive digital environments in a live broadcast, instead of taking days or weeks to render, an industry first. Combined with 8th Wall’s powerful AR engine which enables high quality, interactive augmented reality experiences to work in the browser, livestreaming holograms can be accessed on nearly 3.5 billion iOS and Android devices with no app required to download. 

Today we are introducing Landing Pages, a new product feature which makes it incredibly easy to create and customize branded web pages designed to increase engagement with your WebAR experience. This new feature dynamically generates an optimized landing page for your 8th Wall project while giving you complete control to tailor every aspect of the page to match your brand. Landing Pages give users a meaningful experience no matter what device they are on and helps them get to your WebAR experience.

Apple’s latest operating system update, iOS 15, has officially been released to the public. iOS 15 makes the iPhone and iPad even more powerful devices for web-based augmented reality with support for WebGL 2.0 and WebGL via Metal, enhancements to Web Share and a new Safari browser bar design. At 8th Wall, we have been preparing for the release of iOS 15 to ensure that your 8th Wall powered experiences are optimized and benefit from these changes.