Nydia: The Blind Flower Girl is an immersive, educational WebAR experience that lets users explore the tragic story behind the famous marble sculpture at the Saint Louis Art Museum. Created by developer Irina Fawcett and 3D artist Noah Ilbery, the experience uses 8th Wall Studio, VPS, and Gaussian Splat technology to reconstruct the world around Nydia—placing viewers in ancient Pompeii as Mt. Vesuvius erupts.

Anchored to the physical statue via VPS, the scene builds a richly detailed environment using Gaussian Splats, layered audio, and interactive hotspots. The result is a deeply atmospheric experience that blends culture, storytelling, and spatial technology.

We caught up with Irina and Noah to learn how they built it—and what advice they’d give to developers looking to experiment with spatial storytelling.

Last month we introduced Asset Lab, a new feature in 8th Wall to generate images, 3D models as well as rigged and animated characters and directly import them into a scene of your project. 

Asset Lab is quickly becoming the go-to tool for 8th Wall developers looking to generate, rig, and animate 3D characters. In a recent webinar, the team walked through some important tips and tricks on how to rapidly build animated characters and integrate them into your interactive scenes. Whether you're prototyping a WebAR experience or building a game for desktop or mobile, these five tips will help you make the most of Asset Lab.

Generative AI is changing how experiences are being developed and how users interact with content. These experiences powered by 8th Wall are a great example of how AI is helping developers elevate their 3D/XR experiences.

What if you could stand in the exact spot where a legendary skate trick happened—and watch it unfold in front of you?

That’s the idea behind VIZIONSB, an augmented reality time capsule built with 8th Wall Studio and anchored at Bastille Skatepark in Paris. This VPS-powered experience lets skaters and fans revisit iconic tricks in the places they originally happened, blending archival video, animated 3D avatars, and real-world locations into an interactive, site-specific performance.

Created by artist and developer 0xVIZION, this project doesn’t just celebrate skateboarding culture—it evolves it. Every month, a new trick submitted by local skaters will be turned into an AR filter, adding to the living archive and giving visitors new reasons to return.

We caught up with 0xVIZION to hear how it came together and what’s next.

At Vienna’s Belvedere museum, history isn’t something you just look at, it’s something you explore, solve, draw, and bring to life. With The Fantastic Palastics: Mission Museum, the Belvedere is inviting kids and families into a story-driven, tech-powered adventure where imagination meets innovation thanks to the power of augmented reality.

The Forge the Future Game Jam brought our global developer community together for six inspiring weeks of creativity, collaboration, and innovation. Now it’s time to celebrate the incredible projects that emerged. With support from HTC VIVERSE, this was our biggest prize pool yet, including a unique opportunity to join the VIVERSE Creator Program. 

Throughout the challenge, we hosted a full slate of community programming to support and inspire participants, from our Info + Ideation kickoff session to live workshops, 1:1 tech support hours, and the debut of our powerful new AI Asset Lab tool. Developers arrived with bold ideas, creative mechanics, and meaningful storytelling, creating projects that spanned genres, causes, and continents.

Judged on gameplay depth, creativity, technical execution, and visual polish, today we’re thrilled to unveil the winners of the Forge the Future Game Jam. Let’s dive in!

The Pollution Piano is a location-based AR experience that transforms real-time pollution data into live music. Built in 8th Wall Studio by artist and creative technologist Doddz, it is launching during London Climate Week with a powerful mission: to help people see—and hear—the invisible.

At select outdoor locations in 12 cities worldwide, users can trigger a virtual piano performance that reflects the air quality around them. As conditions change, so does the tone of the music: clear skies generate light and melodic solos, while polluted air brings heavier, more urgent compositions. It’s a poetic mix of data, AI, music, and AR all delivered in the browser.

We caught up with Doddz to learn what inspired the project, how it was built, and how 8th Wall Studio helped turn pollution into performance.

When a product jumps off the pack, moves in 3D, or lets you interact right from your phone’s browser, something shifts. You're not just consuming a brand experience, you’re living it. With WebAR, all it takes is a scan of a QR code to give consumers access to a brand activation that turns them into players. 

Here are five brand campaigns that use 3D and AR to do just that.

Everything Quiz is a unique 3D browser-based game built in Niantic Studio that transforms the world around you into a quiz. Just point your camera, snap a pic, and get a context-aware multiple-choice question—anything from the objects in your room to the books on your shelf can become a brain teaser. It’s a simple, clever idea made possible with real-time screenshot capture, AI-powered question generation, and smooth UI built entirely in the browser.

We caught up with Ethan to learn how this interactive experience came together, how AI was integrated, and how his team balanced accessibility, technical complexity, and game design to bring this vision to life.