Dior partnered with Creote Studio and Webs S’up to augment window displays in malls across Hong Kong, Taiwan, Singapore and Malaysia over the holiday season using WebAR. Image targets displayed on storefronts activated three unique experiences inspired by Dior’s latest collection.
The interactive window displays added an element of surprise and delight, revealing artistic renderings that allowed passersby to engage with the brand in a creative and unexpected way.