Ford teamed up with Bully! Entertainment and Cinco to give Edmonton Oiler and Montreal Canadien fans a way to show their team pride virtually while cheering from home. Using WebAR Face Effects, fans were able to click a link and select an Oiler or Canadien branded face mask they could wear, take a photo and post it using the hashtag #BuiltFanTough on social to win the real thing.
🏒 Read more about this experience on the Cinco website.