Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency to develop a WebAR experience that allows people to build and share their own 3D LEGO creations for the chance to win prizes.
Will Arnett (Arrested Development star and host of LEGO Masters) tweeted about the experience on his personal Twitter account, encouraging users to share what they built: