Indie rock band Real Estate became the world’s first musicians to launch a WebAR concert. Dubbed “Quarantour,” the virtual performance was created to bring the live music experience directly to fans amongst worldwide shelter-in-place protocols due to COVID-19.
Created by creative agencies CALLEN and Unicorns & Unicorns using 8th Wall technology, “Quarantour” features holograms of the band playing some of their hits, which were derived from video assets. The lifelike stage can be placed and scaled on any surface.
Read more about the “Quarantour” WebAR experience in Rolling Stone.