New York-based fashion label KHAITE used WebAR to preview its Spring-Summer 2021 collection. Lookbook readers scan a QR code found in the physical book to activate the augmented reality experience, which drops 3D versions of KHAITE’s new slingback heels, patent ankle boots, gladiator sandals and other SS21 shoes into the user’s space for them to view from all angles. The same experience, created by agency Rose Digital, was also made available to all online users on the KHAITE website.
“It really feels like you’re handling the shoe in a store,” Catherine Holstein, Founder at KHAITE told Vogue in a feature on KHAITE’s use of WebAR.
👠 Experience the SS21 KHAITE WebAR lookbook yourself here.
📚 Read about KHAITE’s use of WebAR in this feature on Vogue.