As part of a series of WebAR experiences designed to showcase their newly released play sets, LEGO rolled out its latest activation in stores around the world. The worldwide campaign was executed by agency Hoopla Digital UK using 8th Wall.
Users can scan a QR code or visit a link on the in-store product display to reveal the virtual ghosts who have escaped into the aisle of the toy store! Assuming a first-person perspective, users can help their LEGO friends, Jack and Parker, capture the ghouls to stop the haunting.