Miller Lite brings packaging to life with Web AR campaign, No App Required

If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀

Mixed reality agency Trigger used 8th Wall Web and Amazon Sumerian technology, along with Geenee, to create a mobile Web AR experience that brought Miller Lite’s festive bearded man mascot to life. Users could visit a page on the beer brand’s website, scan the bottle in front of them, and the green-clad man would appear to hop out of the bottle as a live, 3D character.

The illustration on the beer bottle served as an image target, which activated the web-based AR experience when scanned. Users got to cheers the bearded man and listen to him play an Irish folk tune on his flute. 🍻

The flash campaign only lasted through St. Patty’s Day weekend, but you can catch a glimpse of it here: