To mark the debut of its new show, Cursed, Netflix is using WebAR to give users the ability to virtually conjure roots and lightning, receive the sword of power and find their path of magic in a series of augmented reality challenges.
A re-imagination of the Arthurian legend, Netflix’s Cursed is told through the eyes of Nimue, a young woman with a mysterious gift who finds an unexpected partner in Arthur, a humble mercenary, in a quest to find Merlin and deliver an ancient sword. Through an interactive and immersive experience, users are able to access exclusive content like a conversation between the cast and showrunner Tom Wheeler and a Frank Miller Q&A, learn more about the characters, and discover how the story links to the classic Arthurian legend.
The Cursed Virtual Experience was created by Powster, an award-winning interactive creative studio and production company. It is also the first commercial experience to use both our newly launched Face Effects and in-browser video recording. The combination of these powerful features allows users to save photos and videos of themselves trying the Cursed effects all on the web, and share this media to the messaging and social media apps of their choice.