In partnership with Walmart, Sony Pictures launched a WebAR activation for the DVD and VUDU release of Spider-Man: Far From Home. Produced by agency Ignite, the activation initially uses the front camera to apply a face filter to the user, then switches to the back camera where 3D drones appear.
The user is instructed to use voice commands to launch drones and explore their surroundings to collect the data for Peter Parker, MJ and Quentin Beck.