Augmented reality is a powerful technology which uses our own reality as a canvas to transform everyday places, faces and things into something new and extraordinary. With Image Target augmented reality, the physical image marker — such as a magazine page, poster or label — is an essential ingredient to bring your product to life, making it the subject in an AR experience. World Tracking augmented reality uses the surfaces around you to create a markerless experience anywhere you are. When these two powerful AR technologies are combined, it’s possible to create WebAR experiences which make use of the world and keep your product as the focal point.
Recent Posts
8th Wall has become synonymous with WebAR, powering hundreds of commercial WebAR websites across the world. Our SDK provides instant surface detection, 6DoF world tracking and image target detection to the browser, allowing developers to build and distribute AR without needing to worry about app stores and downloads. Developers use 8th Wall to create web-based AR experiences with greater reach and less friction than comparable standalone apps, while delivering the deep engagement and dwell time that AR provides.
Until now, WebAR has been delivered in the form of microsites: full screen web apps that reside on their own webpage. Over the past year and a half, we have witnessed the complexity of these microsites grow to impressive levels. Real-time multiplayer games, streaming holograms, geo-based scavenger hunts, and much more have elevated this format and proven that web technology is further ahead than most people realize. Now with WebAR in a mature state, I’m proud to announce ‘Inline AR’ as an alternative to the microsite format which can now power even more of the web.