As an extension of its #FeedImagination campaign for Goldfish Crackers, Mars Agency worked with First Descent AR (Sherpa Marketing) to create a fun and interactive augmented reality game for kids. The ‘Find the Goldfish Cracker’ WebAR game is triggered by a QR code featured on select packaging which brings parents and kids into an immersive world they need to explore to find Goldfish Cracker.

In the game, players are sent on a mission to find Goldfish Cracker who has gone missing. By moving their phone in a 360 degree motion users can explore the many augmented reality icebergs which appear to be floating in their environment. Players touch each iceberg to see if the Goldfish cracker is hiding there. Along the way they also find adorable animals such as a rabbit, penguin and polar bear and can watch a tiny plane whizz around in the air. 

Once they find the Goldfish Cracker he swims to the sky ending the game. Kids can opt to play again as the game increases in difficulty across its five levels. Parents can also enter contests and get creative ideas on the #FeedImagagination hub on Campbellsoup.ca, accessible directly from the augmented reality experience. 

📚 Read more about this experience on Strategy Online.