As a part of their #BringHalloweenHome campaign, McDonald’s Canada created a WebAR experience that brings the trick-or-treat experience directly to Canadian customers. A yellow McDelivery door appears in augmented reality that can be opened by “knocking,” which reveals a virtual Halloween world to explore and has an exclusive McDelivery offer. Users can snap photos while in the experience of their spooky encounter with a vampire.
Created by Canadian-based agency Cossette and produced by Paris-based agency Nedd, McDonald’s #BringHalloweenHome experience will be available to mobile users Oct. 29–31. The McDelivery service itself is available from more than 1,000 restaurants in Canada via Uber Eats, SkipTheDishes and DoorDash.
🦇 Read more about McDonald’s #BringHalloweenHome experience.
Tags: Food & Beverage, Holiday
.png?width=100&height=100&name=Untitled%20design%20(8).png)
Written by 8th Wall
Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.