Creative studio Powster immersed New York Comic Con attendees in the world of 1917 by allowing them to augment real world posters into live action footage from the film in their mobile web browsers.
Movie posters wrapped on pillars and throughout the convention served as giant image targets, which came to life when scanned with users’ phones. Passersby were rewarded with exclusive content from the movie when they used their phone’s camera to unlock the posters, without having to download an app first.
Tags: Arts & Entertainment, Image Targets
Written by 8th Wall
8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.