Sberbank creates WebAR activation for International Women’s Day

To honor International Women’s Day users can send the women in their lives a virtual bouquet of flowers

To honor International Women’s Day, Russian bank Sberbank teamed up with digital agencies Mosaic and Hyper Reality to create a WebAR activation that allows users to send the women in their lives a virtual bouquet of flowers.

The activation was developed using 8th Wall and was promoted with a TV spot that ran in Russia, as well as direct mail (paper) and an email push to subscribers.

Tags: Banking & Finance

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.