In partnership with Walmart, Sony Pictures launched a WebAR activation for the DVD and VUDU release of Spider-Man: Far From Home. Produced by agency Ignite, the activation initially uses the front camera to apply a face filter to the user, then switches to the back camera where 3D drones appear.
The user is instructed to use voice commands to launch drones and explore their surroundings to collect the data for Peter Parker, MJ and Quentin Beck.
Tags: Arts & Entertainment
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Written by 8th Wall
Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.