In partnership with Walmart, Sony Pictures launched a WebAR activation for the DVD and VUDU release of Spider-Man: Far From Home. Produced by agency Ignite, the activation initially uses the front camera to apply a face filter to the user, then switches to the back camera where 3D drones appear.
The user is instructed to use voice commands to launch drones and explore their surroundings to collect the data for Peter Parker, MJ and Quentin Beck.
Tags: Arts & Entertainment
Written by 8th Wall
8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.