To celebrate Pride Month this year, T-Mobile created a nationwide in-store augmented reality experience that features a variety of Pride icons. The experience, which is part of the company’s larger #UnstoppableTogether campaign, aims to shine a spotlight on the LGBTQ+ community.

Users access the augmented reality experience by scanning QR’s code found on various posters in T-Mobile stores across the nation. Once scanned, a beautiful rainbow appears with a message from T-Mobile that reads “Happy Pride Month”. Next, users are asked to choose a Pride icon and place it in their physical space. Users can choose between six icons including a unicorn, a rainbow, a Pride flag, hearts, a T-Mobile Pride logo and the words love stacked on top of each other. Once the icon is chosen, users can snap a photo and share it with their friends for Pride Month.

Created by Symmetry Labs in collaboration with Wongdoody, this web-based augmented experience is powered by 8th Wall’s World Tracking technology. As this experience is accessible in the browser, no app is required.

Try the experience yourself by tapping this link on your smartphone.