Wall Bop is an audiovisual WebAR experience that transforms a mural by Kel Brown in Austin, Texas into an interactive musical memory game. Developed by Lauren Schroeder, the game invites players to tap on different sections of the mural, triggering animations and sounds, and challenging them to repeat a musical sequence correctly. Using Niantic Studio and Niantic VPS, Lauren mapped the game precisely to the mural’s location, blending the real and digital worlds in an engaging new way.

We spoke with Lauren about the creative process behind Wall Bop, the challenges of integrating WebAR with physical art, and how Niantic Studio helped bring the project to life.

Developers Taj Rauch and Matt Ballas crafted Western Memory, an immersive WebXR experience built using Niantic Studio. In this unique two-device game, players collaborate with a friend or stranger to navigate 3D-scanned environments, solve puzzles, and uncover the lore of a haunting digital world. With the use of QR code mechanics and Gaussian splats, Western Memory challenges players to think outside the screen while delving into a narrative-rich journey. We had the opportunity to talk with Taj and Matt about their creative process and how they brought this one-of-a-kind experience to life.

Developers Sarai Cibrian and Stephanie Meza from eenieweenie interactive created Lost in the Woods: Balloon Search, an engaging 3D puzzle game that invites players to navigate a whimsical forest alongside the curious Purple Guy. With intuitive controls, dynamic elements, and charming visuals, the game is a perfect example of how Niantic Studio empowers creators to build unique and engaging 3D web games. We had the opportunity to learn about their creative journey and how they brought Lost in the Woods to life.

Developer Camilo Medina created Doty Run, an endless runner game with dynamic gameplay, procedural generation, and innovative mechanics. Guided by the adventurous Doty, players navigate an icy trail filled with coins, obstacles, and sharp turns—all while chasing high scores. Camilo’s project highlights the power of Niantic Studio to build complex, interactive web games. We had the chance to delve into Camilo’s creative journey and learn how he brought Doty Run to life.

Developer Jessica Sheng challenges players to combine 3D objects and transform a simple park gazebo into a magical, plant-filled sanctuary in her latest creation, Splatchemy! Using a Gaussian splat captured with Niantic Scaniverse and imported into Niantic Studio, Jessica crafted a WebXR experience that blends innovation with play. In Splatchemy!, players combine objects to unlock new creations, transforming a plain park picnic area into a magical, plant-filled environment. Jessica’s project highlights the versatility of Niantic Studio, showcasing how its features can be used to create captivating and interactive experiences grounded in the real world.

We had the chance to dive into Jessica's development process and learn more about her inspiration, challenges, and the steps she took to bring Splatchemy! to life.

Developer Alexandre Di Guida has crafted an exciting AR experience with his latest project, Frozen Coin Hunt Adventure. This project immerses players in a frosty adventure alongside Captain Doty, showcasing Niantic Studio’s powerful capabilities to create engaging, real-world games. Alexandre’s work exemplifies how Niantic Studio can transform creative ideas into dynamic, immersive experiences that captivate and challenge players. We had the opportunity to dive into Alexandre’s process and learn about the journey of developing Frozen Coin Hunt Adventure.