To promote the virtual reality version of SEGA’s Dreamcast rhythm game “Space Channel 5,” now available with PlayStation®VR (PS4), creative technology agency Mawari, Inc. developed an activation that lets fans preview the game in WebAR.
Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency to develop a WebAR experience that allows people to build and share their own 3D LEGO creations for the chance to win prizes.
As part of a series of WebAR experiences designed to showcase their newly released play sets, LEGO rolled out its latest activation in stores around the world. The worldwide campaign was executed by agency Hoopla Digital UK using 8th Wall.
LEGO unveiled its latest web-based AR campaign which serves as an interactive product demo for the newly launched LEGO Hidden Side play sets, now in LEGO stores across the globe. The in-store activation challenges kids to help their LEGO friends, Jack and Parker, capture virtual ghosts who have escaped into their real world. From the WebAR experience, users can go directly to the LEGO website in order to learn more about the play sets, and they can also download the full mobile app. The campaign was produced by mixed reality agency Trigger using 8th Wall technology.