To promote its new LEGO Technic Ferrari Daytona SP3 set, LEGO has launched a web-based augmented reality experience that allows supercar lovers to get closer to that real Ferrari experience. 

To inspire young animal lovers around the world as well as reduce the kids’ meal plastic footprint, Animal Planet and Burger King launched a collection of paper-based King Jr. meal toys and activities that featured six augmented reality portals. Available at approximately 14,000 restaurant locations worldwide, Animal Planet fans were able find the limited-edition paper premiums included with all of their favorite kids’ meals.

Just in time for the holidays, we are pleased to announce Summit Scramble, an augmented reality game you can play together with friends and family on smartphones, computers and virtual reality devices.

In honor of Ninjago’s 10th Anniversary, LEGO launched the Ninjago AR Quest at LEGOLAND and LEGO Discovery Center locations around the world. Leveraging the power of AR, guests must be a Ninja and help Master Wu retrieve the golden fragments of his Golden Amulet to protect the Ninjago Legacy.

With Halloween right around the corner, Oral B wanted to find a fun and creative way to remind kids and parents about the importance of dental hygiene. To accomplish this, they created an interactive web-based augmented reality game that showcases their product as the hero.

As part of its Newstalgia campaign which looks to merge nostalgia with innovation, Pizza Hut has launched a WebAR experience which turns the top of special edition pizza boxes into a playable game of Pac-Man.

Vodafone and Disney have partnered up to debut the Neo kids smart watch. The watch will be sold in European markets as part of the ‘Designed and Connected by Vodafone’ collection offering peace of mind through an embedded SIM card and GPS. It also features famous Disney characters from a range of Disney, Pixar, Star Wars and Marvel franchises.

Build a LEGO city and bring it to life, complete with traffic and a pizza delivery, using web-based augmented reality.

For the launch of the new LEGO® Harry Potter™ sets, UK-based agency Hoopla Digital created this magical WebAR experience, which uses voice activation technology to initiate augmented reality. Point your phone at your window or wall and upon saying the secret spell a lightning bolt zaps to reveal a hidden portal to a wizarding LEGO world.

Ferrara collaborated with Sony Pictures’ Ghostbusters to create a fun WebAR experience that lets families hunt for ghosts (and candy!) from the comfort of their home. Created by agency Trigger, the Haunted Candy Hunt takes players on a Halloween adventure where they can walk around their living room, kitchen and backyard to find classic Ghostbusters ghouls including Slimer, as well as new characters created just for the game.