To promote the launch of their latest fragrance, Burberry Goddess, Burberry has developed a bespoke WebAR experience for customers to engage with via a poster campaign. The campaign will feature on billboards in airports and at other international transit locations around the world. 

L’Oréal Professionnel launched its beloved Metal Detox hair oil product in Sephora stores through an omnichannel campaign that included a rich augmented reality (AR) experience powered by 8th Wall in the heart of Times Square in New York City. 

Charlotte Tilbury Beauty ventured into the metaverse with the launch of Charlotte’s first-ever 3D volumetric avatar. Showcasing the brand’s latest experience with mixed reality, the launch of Charlotte’s first avatar alongside the brand’s latest virtual store looked to bridge the physical, augmented and virtual worlds. 

It’s the most wonderful time of the year and this festive season brands are turning to WebAR powered by 8th Wall to bring holiday cheer to customers — no matter where they are.

With Paris and Lancôme being inseparable, Lancôme decided to offer its customers a glimpse of Paris for the holiday season. Using augmented reality, customers around the world are transported to the Eiffel Tower through a magical portal experience.

To help educate customers on their new product range, Dermalogica created an innovative on-pack WebAR consumer experience. Activated via a QR code printed on the product packaging, the innovative “Smart Serum” experience uses a dual content trigger, allowing customers to activate the experience from both the product box packaging and product bottle.

With Halloween right around the corner, Oral B wanted to find a fun and creative way to remind kids and parents about the importance of dental hygiene. To accomplish this, they created an interactive web-based augmented reality game that showcases their product as the hero.

As part of their efforts to promote diversity and inclusion in health research, the All of Us Research Program partnered with local artists across Denver and Seattle to transform ordinary traffic boxes into beautiful pieces of art that double as highly engaging augmented reality experiences. 

To promote its line of self-tanner products, SOL, Jergens teamed up with agency COFFEE Labs to create a portal to paradise. The immersive escape transports you to your own private island in the sun, where you can explore the dreamy beach and tap on hot spots to learn more about SOL products.