In celebration of the 2022 Lunar New Year, P.F. Chang's has launched a limited-time specialty cocktail and immersive experience which honors the Year of the Tiger. Available at P.F Chang’s restaurant locations nationwide, the augmented reality experience brings the spirit of the tiger to life in an unexpected way.
It’s the most wonderful time of the year and this festive season brands are turning to WebAR powered by 8th Wall to bring holiday cheer to customers — no matter where they are.
Stags’ Leap Winery is rooted in its legendary namesake, the stag, an indomitable spirit which leapt into the unknown rather than submitting to a hunter. As part of its “Take the Leap” campaign, the winery is inviting consumers to take their own leap and follow in the footsteps of the stag. There, they’ll explore the worlds of Stag’s Leap Winery through an AR experience which brings its bottles to life.
In celebration of the Euro 2020, Heineken launched a highly engaging web-based augmented reality gaming experience. Featuring specially designed beer cans and bottles for each team participating in the championship, fans are able to support and interact with their favorite team in a fun and innovative way.
As part of their #GETYOURCANOUTTHERE campaign, Stillhouse Whiskey created a highly interactive connected packaging experience which transforms the unique Stillhouse Whiskey Can into an immersive journey for consumers.
Jim Beam is using web-based augmented reality to turn customers into bartenders where they can mix up their perfect Jim Beam Highball from behind a virtual bar. The experience, which is accessed directly in the mobile browser with no app required, features four virtual bar locations all stocked with Jim Beam varieties, mixers, ice and garnishes.
As part of its integrated digital marketing campaign for its flagship product, Captain Morgan has launched an augmented reality experience which requires no app to download. The AR experience, which works in the browser on iOS and Android smartphones, challenges users to crack the combination of a virtual safe to discover that Captain Morgan is “Better than Gold”.
Ask the Doggfather anything and get an answer by scanning a bottle of 19 Crimes Snoop Cali Red. Created by augmented reality studio Tactic in collaboration with agency Cashmere, the latest experience from 19 Crimes works in the browser and features a hologram of entertainment icon Snoop Dogg. Simply grab a bottle of Snoop Cali Red and scan it with your smartphone. Ask a question and a hologram Snoop Dogg appears with your answer!
This spooky WebAR experience was created by agency WULF Arts, Inc. in collaboration with Foundry512 and Foursquare for Jagermeister. The spirit of bartenders past haunts pubs, lounges and clubs and users who find them (in augmented reality) are prompted to post a screenshot of their ghoulish encounter on social media with #DarkeSpirit for the chance to win one of 16 exclusive Jagermeister Halloween party packs.
