Critically-acclaimed Pinot Noir specialist, Siduri, is serving up a holographic augmented reality experience which brings to life the winery’s ethos — that serious wine and serious fun aren’t mutually exclusive.

When a user scans the Siduri QR code, a hologram of Founder, Adam Lee, catapults out of a virtual wine bottle to tell stories about the 25-year-old winery in a lighthearted, immersive, and educational way. The Siduri Holographic Experience features three different segments including a 90-point shower, a Western-themed screw cap showdown and a game show called Pinot Match.

The Siduri Holographic Experience, created by Rock Paper Reality, marks the first time volumetric captured content from Microsoft Mixed Reality Capture Studios has been made available in WebAR powered by 8th Wall and applied in the consumer goods industry.

🍷 Try all three Siduri Holographic Experiences at https://www.siduri.com/ar or play the ultimate screw cap showdown by scanning the QR code below.