LEGO® Harry Potter™ lets you cast a spell to open a secret portal

Use WebAR to bring the magic of LEGO Harry Potter into your living space

For the launch of the new LEGO® Harry Potter™ sets, UK-based agency Hoopla Digital created this magical WebAR experience, which uses voice activation technology to initiate augmented reality. Point your phone at your window or wall and upon saying the secret spell a lightning bolt zaps to reveal a hidden portal to a wizarding LEGO world.

Tags: Games & Toys, Retail

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.