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Pandora creates virtual try-on experience for Game of Thrones collection

Nov 6, 2023 9:27:18 AM / by 8th Wall posted in Fashion & Apparel, Retail

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Pandora created an innovative virtual try-on experience using 8th Wall’s newly launched Hand Tracking technology for the release of its recent Game of Thrones jewelry collection. Partnering with Hoopla Digital, Pandora leveraged Hand Tracking to create a cutting-edge hand model purpose-built for the browser, using hands, wrists, and fingers as its canvas.

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Nike Jordan and JD Sports team up for interactive WebAR basketball game

Oct 26, 2023 3:29:56 PM / by 8th Wall posted in Sports & Fitness, Fashion & Apparel, Retail

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Nike Jordan and JD Sports teamed up with Know Mean Feat and Superla agencies to create an immersive, interactive AR basketball game experience to give fans a chance to win a pair of Jordan trainers. 

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Bloomingdale’s celebrates 150th anniversary with AR enabled catalog

Oct 20, 2022 12:03:40 PM / by 8th Wall posted in Hologram, Fashion & Apparel, Retail

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In honor of its 150th anniversary, Bloomingdale's sent over 400,000 AR activated catalogs to households across the country that enable the celebration-worthy exclusives to jump off the page and into real life. 

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Nike launches in-store activation that invites customers to experience sports in new ways

Jan 20, 2022 10:41:46 AM / by 8th Wall posted in Sports & Fitness, Fashion & Apparel, Retail

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As part of its PLAY NEW initiative, Nike is inviting customers to experience sports in new ways with the launch of an in-store augmented reality retail experience. Available at select Nike stores across the country, the experience takes shoppers on a fun-filled adventure throughout the store to unlock immersive mini-games and win a prize.

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Afterpay launches first-ever AR shopping experience for Afterpay day

Aug 20, 2021 12:03:42 PM / by 8th Wall posted in Fashion & Apparel, Retail

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To celebrate Afterpay Day, Afterpay is launching it’s “Invisible Drops” campaign, allowing Australians and New Zealanders to access and discover exclusive Afterpay product drops via a unique shoppable AR experience—all with no app required. A first for Afterpay Day, the campaign will feature exclusive product drops from some of Afterpays top brands including SEPHORA, Dyson, Culture Kings and RIC3. 

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C&A brings it’s Autumn/Winter Collection ‘21 to life through augmented reality magazine

Jun 23, 2021 9:42:05 AM / by 8th Wall posted in Fashion & Apparel

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Due to the pandemic, C&A was unable to organize their semi-annual collection showroom event. Still wanting to celebrate the launch of their Autumn/Winter Collection ‘21, C&A decided to bring the collection showroom to their guests through an immersive web-based augmented reality experience powered by 8th Wall.

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Adidas uses augmented reality to debut sustainable Adidas Stan Smith collection

Jun 8, 2021 11:35:38 AM / by 8th Wall posted in Fashion & Apparel

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To celebrate the launch of their new sustainable Adidas Stan Smith line of shoes, Adidas created a whirlwind web-based augmented reality experience that showcases the eco-friendly materials that make up its sustainable product. 

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C&A brings interactive shopping experience to Big Brother Brasil's 167 million viewers

May 28, 2021 11:00:00 AM / by 8th Wall posted in Arts & Entertainment, Fashion & Apparel

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To celebrate the launch of its C&A x Big Brother Brasil collection, C&A used augmented reality to create an interactive shopping experience that leveraged the reality show's 167 million viewers.

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Burberry invites customers into the World of Olympia with its latest augmented reality experience

May 17, 2021 1:10:54 PM / by 8th Wall posted in Luxury, Fashion & Apparel

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Burberry’s latest augmented reality experience invites customers to immerse themselves in the modern classicism of the brand’s signature Olympia Bag. Harnessing 8th Wall’s augmented reality technology, Burberry created a unique web-based experience, allowing customers to see statues come to life around them at a series of global pop-ups and pop-ins that will celebrate the Olympia bag.

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Japanese clothing brand ANAYI updates its ecommerce site with a new 3D/AR feature to boost shopper confidence

Apr 15, 2021 10:08:16 PM / by 8th Wall posted in Fashion & Apparel

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Japanese clothing brand ANAYI has updated its ecommerce site with a new 3D/AR feature aimed at boosting the confidence of shoppers purchasing online. Select product pages of its Spring and Summer 2021 Collection now feature volumetric videos along with 3D holograms in WebAR of models wearing its latest fashion. 

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