As the official 5G innovation partner of Peyton Manning’s Omaha Productions, Verizon partnered with Omaha to launch Game Winning Drive, an immersive football trivia game experience powered by 8th Wall’s WebAR technology.

Nike Jordan and JD Sports teamed up with Know Mean Feat and Superla agencies to create an immersive, interactive AR basketball game experience to give fans a chance to win a pair of Jordan trainers. 

With six clubs competing in the first-ever Premier League Summer Series, the Premier League has launched an augmented reality experience that allows fans to hunt for 20 different trophies hidden in the five Summer Series cities. 

At the beginning of February, the Los Angeles Kings worked with Yoom Studios and Flamingo Filter to celebrate the retirement of Dustin Brown's jersey and to unveil his statue at Crypto.com Arena. Kings’ fans were treated to a unique Augmented Reality experience where they could capture a special moment with Dustin Brown's digital twin during the retirement ceremony.

TECNO Mobile is allowing football fans to feel what it's like to sign for Manchester City Football Club with it's #AnnounceYourself AR experience. This one-of-a-kind digital experience allows City fans across the globe to interact with the club in a variety of new ways.

Following the launch of Kia’s big game ad “Robo Dog,” featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked-off its first-ever immersive augmented reality experience “Robo Dogmented Reality.” In partnership with the Petfinder Foundation, this mobile web experience allows animal lovers to bring Kia’s Robo Dog into their own home and search for adoptable animals in their local areas.

As part of its PLAY NEW initiative, Nike is inviting customers to experience sports in new ways with the launch of an in-store augmented reality retail experience. Available at select Nike stores across the country, the experience takes shoppers on a fun-filled adventure throughout the store to unlock immersive mini-games and win a prize.

To celebrate the return of Wimbledon, American Express partnered with Andy Murray to create Champions Rally, a highly interactive augmented reality gaming experience. Featuring a virtual Wimbledon Centre Court, this browser-based AR game gets fans in the action whether they’re court side or at home. 

To promote a brand new sports competition for England & Wales Cricket Board (ECB)’s 100-ball cricket competition this Summer, The Hundred launched an industry-first WebAR cricket game that features never before seen use of WebAR technology. 

The world's number one snack brand, Lay's®, has launched a web-based augmented reality experience as part of its global campaign centered on uniting and bringing joy to people around the world through football. The experience lets users pass a virtual football back and forth with 3D rendered avatars of champions from Men's UEFA and UEFA Women's football.