March Madness is upon us and to engage fans wherever they are, including at home, Invesco QQQ ETF, the official ETF of the NCAA, has launched an augmented reality hoops competition with NBA legend Grant Hill.
USA TODAY Sports Media Group has launched a web-based augmented reality experience as part of its annual Brackets competition for the 2021 NCAA basketball tournament. Players can virtually shoot hoops and challenge their friends to score as many points as possible across three levels of difficulty within the augmented reality experience with no app required to download.
The LA Dodgers celebrated their 2020 World Series win by partnering with ABinBev’s Golden Road Brewing with a WebAR Face Effect complete with LA Dodgers branded baseball hats and a virtual beers. The “Raise a Can to the Champs!” experience was promoted in a full page ad in the LA Times where readers scanned a QR code which activated the WebAR experience created by Aircards. Using 8th Wall's Face Effects, fans virtually wore LA Dodgers baseball cap while opening a virtual can of Golden Road LA Dodgers' Blonde Ale Beer which triggered a visual celebration. Fans could also easily click to redeem a rebate on Golden Road Brewing products directly from the experience.
Herbalife Nutrition worked with Virtual Rights Management ARIA 360° AR division to create a WebAR portal to the LA Galaxy Stadium. The “LA Galaxy Experience'' was a first for the MLS sports team and gives fans unprecedented access to exclusive areas of the stadium including the team locker room, the Champions Lounge and more. This multilingual experience asks fans to place a digital doorway in their own physical space which they walk through to be teleported to LA Galaxy stadium. There they are able to explore the stadium in 360-degrees including watching players take the field and participating in an “Average Joe’s vs. Pro’s” interactive match.
Agency MVP Interactive teamed up with the Tennessee Titans to help fans connect with the football team during a pandemic while at the same time honor Tennessee natives under the messaging “Tennessee Tough”. MVP Interactive commissioned artist Eric “Mobe” Bass to create a mural in Nashville which came to life with Web AR. Visitors of the mural scan a QR code which triggers the mural to come to life with AR. The digital mural pays homage to notable Tennessee natives like the late civil rights leader John Lewis and legendary University of Tennessee Lady Volunteers basketball coach Pat Summit by displaying powerful quotes before all 90 of the Tennessee county names appear across the mural and an animation of a Tennessee Titans football player is seen waving his hands to “hype up” the experience.
Pepsi is giving Super Bowl fans a way to step inside the Pepsi Super Bowl LV Halftime Show Commercial featuring multi-award winning artist, The Weeknd, and become part of the action with an immersive 360-degree augmented reality experience.
ESPN College GameDay Built by The Home Depot is a pre-game show covering college football prior to the start of games featuring news and analysis of the day’s upcoming matchups and aimed at getting fans engaged and excited.
The LA Rams used a WebAR portal to give users an immersive view of their new home, the Rams House at SoFi Stadium. Fans texted the keyword RAMSHOUSE to GORAMS on their smartphone to be sent a link to virtually visit SoFi Stadium. Once they clicked on the link, they were asked to place the WebAR portal in their physical space to be able to teleport to the stadium. While in the stadium they then used their phone to explore the new Rams House in 360-degrees. Created by Virtual Rights Management ARIA 360° AR division.
Ford teamed up with Bully! Entertainment and Cinco to give Edmonton Oiler and Montreal Canadien fans a way to show their team pride virtually while cheering from home. Using WebAR Face Effects, fans were able to click a link and select an Oiler or Canadien branded face mask they could wear, take a photo and post it using the hashtag #BuiltFanTough on social to win the real thing.
