In partnership with NBC Sports Philadelphia and agency Blue, the Philadelphia Phillies live broadcasted a WebAR activation for their latest bobblehead for player Aaron Nola.

To promote its newest line of sneakers, Ultraboost 19, adidas wrapped streetcars in Toronto with “Boost My Ride” messaging. Once passengers step on board, ads within the cart invite them to scan a QR code to turn their transit pass into a scratch card using WebAR, which they can then tap to “scratch” in order to reveal if they won a prize.