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The Phillies’ televised activation for player Aaron Nola is a home run

The WebAR experience which featured a bobblehead for player Aaron Nola was live broadcasted during an NBC Sports Philadelphia news segment

In partnership with NBC Sports Philadelphia and agency Blue, the Philadelphia Phillies live broadcasted a WebAR activation for their latest bobblehead for player Aaron Nola.

 

During an NBC Sports Philadelphia news segment that aired on August 16th, a QR code appeared along with an image target of Aaron Nola’s bobblehead. Viewers had the chance to activate the image target in real time, bringing the bobble head out of the TV screen and into their living rooms, and unlocking $10 off tickets to the big game.

For anyone who missed the broadcast, the Phillies provided this image target on their webpage to give everyone a chance to take advantage of the discount. Go ahead, try it out!

Tags: Sports & Fitness, Arts & Entertainment

8th Wall

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.