Ford teamed up with Bully! Entertainment and Cinco to give Edmonton Oiler and Montreal Canadien fans a way to show their team pride virtually while cheering from home. Using WebAR Face Effects, fans were able to click a link and select an Oiler or Canadien branded face mask they could wear, take a photo and post it using the hashtag #BuiltFanTough on social to win the real thing.
The Bully! team are @megafanford and fans of the Canadiens this week.
— bully! entertainment (@Bully_Entertain) August 17, 2020
Check out https://t.co/ihfZizs3bM on your mobile device and try on a couple virtual masks in all the colors (and beards) of @CanadiensMTL 🥅🏒#GoHabsGo #megafanford pic.twitter.com/Lh71qCFLdg
🏒 Read more about this experience on the Cinco website.
Tags: Sports & Fitness
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Written by 8th Wall
Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.