It’s the most wonderful time of the year and this festive season brands are turning to WebAR powered by 8th Wall to bring the joy, wonder and magic of the holidays to everyone — no matter where they are.
Augmented reality can bring musicians and actors directly to their fans, to create an authentic and memorable experience akin to an intimate concert venue or a live performance. By transforming themselves into interactive holograms, celebrities are connecting with fans across the globe. Using WebAR powered by 8th Wall, these experiences can be immediately accessed with no app required.
Augmented Reality has become quite in vogue with fashion brands that are using this technology to bring the runway to your home, help consumers get up-close and personal with clothing and accessories and more. And with 8th Wall WebAR, this can all be made possible with no app required.
The Catwalk Goes Virtual in a Vogue Singapore AR Feature
Singaporean actress Fiona Xie was transformed into a hologram to model one of three fabulous ways to wear a sequined turtleneck. Created by HoloMe, Vogue Singapore chose WebAR as a new way for Vogue readers to get up close with fashion. By clicking on the 2D image of Fiona Xie wearing a sequin Valentino turtleneck online, readers are sent to the WebAR experience where they are able to place her hologram in their space and watch her come alive to model the look.
👗 Bring the catwalk to your home by trying the experience yourself here.
Dior Uses WebAR to Create a Magical Invite for Its Haute Couture House
For the Autumn-Winter 2020–2021 Haute Couture collection, Atomic Digital Design worked with the Maison Dior to turn its invitations into an immersive experience. The designer brand wanted the WebAR experience to echo the world of enchantment and the same sense of wonder as its real life couture, which is contained in a traveling trunk bearing the emblematic facade of the brand at the House of Dior. Upon scanning the famous facade with your smartphone, the house literally opens its doors to unveil one of the miniature pieces of the collection: the evening coat full of pleats and ruffles.
In addition, for the Cruise 2021 fashion show, Atomic Digital Design used 8th Wall Face Effects to let users try on golden crowns from the collection on the front camera.
Three UK shows the Future of Fashion at London Fashion Week
In a global fashion first, Three UK teamed up with volumetric video leader Dimension to showcase a holographic fashion show at London Fashion Week. Using 5G-powered smartphones, audience members were able to watch a WebAR-enabled hologram of Adwoa Aboah walk down what appeared to be an empty catwalk to model the latest collections at Central Saint Martins. Even more exciting, the real Adwoa was able to watch a volumetric video copy of herself walk down the runway as she sat in the front row.
“Dimension continues to push the boundaries of volumetric production and webAR. This is another incredibly powerful example, delivering 20ft projections of the supermodel at London Fashion Week and integrating captures into 8thWall WebAR,” said Adam Smith, Head of Production at Dimension.
💃 Read more about this futuristic fashion show on theDimension website.
KHAITE Turns to WebAR for Its Spring/Summer 2021 Lookbook
New York-based fashion label KHAITE used WebAR to preview its Spring-Summer 2021 collection. Lookbook readers scan a QR code found in the physical book to activate the augmented reality experience, which drops 3D versions of KHAITE’s new slingback heels, patent ankle boots, gladiator sandals and other SS21 shoes into the user’s space for them to view from all angles. The same experience, created by agency Rose Digital, was also made available to all online users on the KHAITE website.
“It really feels like you’re handling the shoe in a store,” Catherine Holstein, Founder at KHAITE told Vogue in a feature on KHAITE’s use of WebAR.
👠 Experience the SS21 KHAITE WebAR lookbook yourselfhere.
📚 Read about KHAITE’s use of WebAR in this feature onVogue.
Mulberry Lets Shoppers Hold a Virtual Iris Handbag Before Buying the Real Thing
For the launch of Mulberry’s Iris handbag, a WebAR experience was created by M — XR using high quality, realistic 3D renderings of the bag. The experience, which launched at three event locations around the world, was triggered from a custom printed Mulberry beermat which then presented an exact 3D replica of the Iris handbag — with accurate colors, textures, and materials. Users could then customize the product’s handle and body color and was given the option to snap a screenshot and/or buy the bag on mulberry.com.
👛 Read more about this luxury brand experience in this M — XR case study.
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Did you try out some of these fashionable WebAR experiences? Drop us a comment below or tweet us @the8thwall to show us! 👗 📸
Nike Virtual View on FinishLine.com Lets You ‘Try On’ Apparel
Nike partnered with volumetric video agency Omnivor to create “Nike Virtual View,” a feature that lets shoppers preview clothing on 3D holograms of models in WebAR while browsing the Finish Line website. Customers can select from XS-XL to see how Nike styles fit on a model that is their size, swipe to rotate, then tap “Shop Now” to purchase with size and fit confidence.
Even though most trick-or-treaters are staying home this year, there’s still lots of spooky fun to be had in augmented reality. Bring the haunt into your house with with these creative Halloween WebAR activations powered by 8th Wall.
This week we’re looking at a rapidly expanding use case for WebAR:B2B Marketing. With sales processes disrupted by COVID, agency partners are helping clients reach their target audiences with interactive, memorable, immersive experiences. Check out how these agencies and companies are innovating to reach audiences with web-based augmented reality technology.
This week we’re examining 8th Wall powered WebAR activations that recently launched across four different industry verticals: Automotive, Ecommerce and Food (x Entertainment!). Check out how these agencies, brands and public figures are breaking new ground in leveraging web-based AR to deliver meaningful immersive experiences directly to users’ smartphones.
This Week in WebAR we’re exploring different ways that agencies and automotive brands are using web-based augmented reality to bring the car showroom directly to customers, making the shopping experience easier than ever. With high resolution, photorealistic renderings and interactive components, users can explore the exterior and interior of cars, learn about new features and even change the paint color or interior fabric choices in real time — all within their mobile browser.
Maserati Levante Trofeo (Germany)
German-based agencyHERREN DER SCHÖPFUNGcreated a WebAR-activated print ad to showcase the new Maserati Levante Trofeo 580 hp. The double-page spread, which appeared in German publication Handelsblatt, transforms into a captivating augmented reality experience when the user scans a QR code.
To mark the debut of its new show, Cursed, Netflix is using WebAR to give users the ability to virtually conjure roots and lightning, receive the sword of power and find their path of magic in a series of augmented reality challenges.
