To celebrate the release of our new MRCS Hologram project template (which makes it way easier to create WebAR holograms), we’ve dedicated this Week in WebAR exclusively to some of the exciting hologram projects our partners have whipped up.

The President of Israel Virtually “Visits” Citizens in Their Homes During Lockdown

Independence Day in Israel is observed on April 28th and 29th this year, and in order to personally “visit” each and every home in Israel (while practicing good social distancing), President Reuven Rivlin has transformed himself into a WebAR hologram.

This is the first time in history that a country leader has been telecasted in full augmented reality to visit constituents in the privacy of their home and speak to them using volumetric virtual video. The project is a collaboration between The Office of the President, video capture system TetaVi, volumetric video streaming service Omnivor, creative director Nim Shapira, and WebAR technology by 8th Wall.

During the activation, President Rivlin delivers a speech about the 72nd anniversary of Independence Day in Hebrew. Rivlin concludes with: “You know what? Let’s take a selfie. But I didn’t bring my camera…Come on, let’s take a picture together and don’t forget to smile!” presenting a perfectly-timed photo op for participants. Users are encouraged to share on social media with the hashtag: #PresidentRivlinandI.

Pink Floyd: A Surreal WebAR Experience for ‘The Later Years’ Album Release

To celebrate the release of Pink Floyd’s The Later Years box set, Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code to develop a WebAR activation that allows fans to experience the band’s music like never before.

Place life-size, animated versions of the iconic album artwork into your environment, and watch as Monolithic heads rise from the earth and ominous streetlights contort before you.

“Each artwork is visually striking with a common theme jumping out from each: the juxtaposition of surrealist interpretations of everyday objects and situations sitting incongruously within our reality,” said Mike Snowdon, Creative Lead at Draw & Code.

Jumanji Takes WebAR to the Next Level with Voice-Activated Experience

Sony Pictures and Trigger — The Mixed Reality Agency® teamed up once again to create a WebAR experience — this time for the upcoming feature film Jumanji: The Next Level, now in theaters across the US. The world’s first WebAR activation to use Amazon Lex to power voice interaction (the same tool that powers Amazon Alexa), the experience sends users on a wild 3D adventure into the world of Jumanji!

Upon entering the experience, users are greeted by Dwayne “The Rock” Johnson who stars in the film as Dr. Smolder Bravestone. Users are then prompted to use voice activation to immerse themselves into three thrilling worlds: The Dunes, The Moat and The Fortress.

During the experience, users have the ability watch scenes from the movie and can even reserve tickets by saying “Buy Tickets!” which takes them directly to the ticket purchasing page. This isn’t the first WebAR activation created for a film; In 2018, Sony Pictures and Trigger created an experience for Spider-Man: Into the Spider-Verse, which was also powered by 8th Wall.

A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners.