A Week in WebAR: Ally + MONOPOLY Transform Cities into a Live Board Game and Adidas Surprises Commuters

Nov 4, 2019 12:48:00 AM / by 8th Wall posted in Week in WebAR

We’re sensing a growing trend of brands using web-based AR to bring an element of surprise and delight to their customers’ daily routines, with entertaining games that truly augment their realities. Check out how these companies took over trains and sidewalks to gamify commutes around North America:

Ally Bank Transforms Cities into a Live MONOPOLY Game

In October, Ally turned six American cities into a giant MONOPOLY board game scavenger hunt with the launch of the WebAR campaign: Ally + MONOPOLY®. The game gave passersby the chance to win up to $50,000 in cash, a new Jeep Wrangler, and up to $1 million in other prizes.

A Week in WebAR: London’s Waterloo Station, Porsche, Clarins, EVA Air and a Spider-Man: Far From Home Activation

Oct 14, 2019 12:44:00 AM / by 8th Wall posted in Week in WebAR

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A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners.

A Week in WebAR: The Phillies, LEGO, and General Mills’ new Pillsbury and Hershey’s-Filled cereals

Aug 30, 2019 7:09:00 PM / by 8th Wall posted in Week in WebAR

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The Phillies’ Televised Activation Is a Home Run

In partnership with NBC Sports Philadelphia and agency Blue, the Philadelphia Phillies live broadcasted a WebAR activation for their latest bobblehead for player Aaron Nola.

During an NBC Sports Philadelphia news segment that aired on August 16th, a QR code appeared along with an image target of Aaron Nola’s bobblehead. Viewers had the chance to activate the image target in real time, bringing the bobble head out of the TV screen and into their living rooms, and unlocking $10 off tickets to the big game.

For anyone who missed the broadcast, the Phillies provided this image target on their webpage to give everyone a chance to take advantage of the discount. Go ahead, try it out!

Photo courtesy of the Phillies. WebAR experience powered by 8th Wall.

LEGO’s Global In-Store Activation

As part of a series of WebAR experiences designed to showcase their newly released play sets, LEGO rolled out its latest activation in stores around the world. The worldwide campaign was executed by agency Hoopla Digital UK using 8th Wall.

A Week in WebAR: New Activations by Shaun the Sheep, LEGO, Toyota and Heineken

Aug 16, 2019 7:06:00 PM / by 8th Wall posted in Week in WebAR

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LEGO Hidden Side

LEGO unveiled its latest web-based AR campaign which serves as an interactive product demo for the newly launched LEGO Hidden Side play sets, now in LEGO stores across the globe. The in-store activation challenges kids to help their LEGO friends, Jack and Parker, capture virtual ghosts who have escaped into their real world. From the WebAR experience, users can go directly to the LEGO website in order to learn more about the play sets, and they can also download the full mobile app. The campaign was produced by mixed reality agency Trigger using 8th Wall technology. Try it out here.