During the Basecamp 20 and 20X launch, precautions put in place during the pandemic made it difficult for customers to visit Airstream dealerships throughout the world. To combat this, Airstream created an augmented reality experience that allows customers to fully immerse themselves in the Basecamp 20X from the safety and comfort of their own homes.
During the pandemic, BMW showrooms across the UK had to close for the first time in history. BMW wanted to create a new way for customers to explore the BMW range of Plug-in Hybrids (PHEVs). To do this, it launched its first augmented reality tool in the UK, the BMW Virtual Viewer.
The Digital Porsche Brand Academy, a Web AR training experience developed for Porsche by consulting agency innovation.rocks, has received two prestigious Red Dot Awards in the ‘Interface & UX’ and ‘Brand Design & Identity’ categories. The Red Dot Award is an international design competition for product and communication design and is considered one of the preeminent award programs in the design field
Vienna-based agency svarmony created a WebAR-activated print ad that appeared in the September and October issues of German magazine Auto Motor Sport for the 2020 Porsche Taycan. The advertisement served as an image target, which triggered a realistic 3D model of the Porsche Taycan to appear to the user.
Tokyo-based agency Mawari and AFK worked together to create a Web AR activation for MINI Australia, which ran as Australia’s very first programmatic Digital 3D/AR ad. The interactive banner ads instantly activated the AR experience, allowing customers to bring a life-size 3D version of the car into their environment where they could explore features up close. The WebAR experience was nominated for a 2020 Auggie Award for “Best Campaign.”
Agency GREY/Germany created a WebAR experience which lets customers get up close to the Volvo XC40 Recharge Plug-In Hybrid. Users could scale, rotate, and test out different paint colors on the SUV, then hop inside to explore the detailed interior. Hotspots reveal more information about key features of the car.
In Brazil, agency VZ Lab created a WebAR experience which ran as digital ad unit. Once customers clicked on the ad, an all new Volvo S60 instantly appeared before them. Users could examine the car up close, rotate it, try out different paint colors and even hop inside to explore the interior and learn more about the sedan’s latest features.
German-based agency HERREN DER SCHÖPFUNG created a WebAR-activated print ad to showcase the new Maserati Levante Trofeo 580 hp. The double-page spread, which appeared in German publication Handelsblatt, transforms into a captivating augmented reality experience when the user scans a QR code.
Toyota just rolled out a fully integrated WebAR campaign in collaboration with Hearst Magazine’s Road & Track, bridging print and digital. The September issue includes a nostalgic centerfold poster of the 2020 Toyota Supra.
the national campaign features a custom double-sided poster, which is essentially a fold-out advertisement, featuring a red and yellow Supra along with a QR code. Once scanned, the QR code launches a web-based AR experience allowing users to place the Supra in their driveway, garage — anywhere the’d like— in the color of their choice. The vehicle spins its wheels and rotates and allows for a shareable photo op.
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Before customers even step foot in a dealership, Toyota has partnered with Conill and 8th Wall to develop an interactive augmented reality (AR) mobile ad unit for the launch of the greater than ever 2020 Toyota Corolla sedan. The immersive web-based experience allows potential customers the ability to bring the car into their own environment, where they can explore the car’s features from the convenience of a mobile device.
“We always want to offer our guests a greater vehicle experience,” said Cynthia Tenhouse, vice president, Vehicle Marketing & Communications, Toyota Motor North America. “The new generation of Hispanic car buyers are an incredibly important audience for Toyota, so we’re excited to deliver an engaging digital experience that produces a unique opportunity for consumers to visualize and engage with the greater-than-ever Corolla at the touch of their fingertips.”