Mini Cooper creates WebAR activation for release of Mini Cooper Countryman in Australia

The WebAR experience was Australia’s very first programmatic Digital 3D/AR ad

Tokyo-based agency Mawari and AFK worked together to create a Web AR activation for MINI Australia, which ran as Australia’s very first programmatic Digital 3D/AR ad. The interactive banner ads instantly activated the AR experience, allowing customers to bring a life-size 3D version of the car into their environment where they could explore features up close. The WebAR experience was nominated for a 2020 Auggie Award for “Best Campaign.”

Tags: Automotive

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