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Porsche uses WebAR to advertise its 2020 Porsche Taycan

The WebAR experience appeared in a print ad for the September and October issues of German magazine Auto Motor Sport

Vienna-based agency svarmony created a WebAR-activated print ad that appeared in the September and October issues of German magazine Auto Motor Sport for the 2020 Porsche Taycan. The advertisement served as an image target, which triggered a realistic 3D model of the Porsche Taycan to appear to the user.

 

Users could interact with the luxury sports car by scaling, rotating, changing the paint color and even changing the hub caps before being directed to the Porsche website to learn more.

Tags: Automotive

8th Wall

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.