Volvo debuts all new Volvo S60 with WebAR experience that ran as a digital ad unit

Users are able to examine the car up close, rotate it, try out different paint colors and even hop inside

In Brazil, agency VZ Lab created a WebAR experience which ran as digital ad unit. Once customers clicked on the ad, an all new Volvo S60 instantly appeared before them. Users could examine the car up close, rotate it, try out different paint colors and even hop inside to explore the interior and learn more about the sedan’s latest features.

Tags: Automotive

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.