Toyota just rolled out a fully integrated WebAR campaign in collaboration with Hearst Magazine’s Road & Track, bridging print and digital. The September issue includes a nostalgic centerfold poster of the 2020 Toyota Supra.
the national campaign features a custom double-sided poster, which is essentially a fold-out advertisement, featuring a red and yellow Supra along with a QR code. Once scanned, the QR code launches a web-based AR experience allowing users to place the Supra in their driveway, garage — anywhere the’d like— in the color of their choice. The vehicle spins its wheels and rotates and allows for a shareable photo op.
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Additionally, the WebAR experience can be activated by a digital banner ad that’s running on mobile. The experience was developed by eXeX (eXpanded eXistence) using 8th Wall’s WebAR technology.
Tags: Automotive
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Written by 8th Wall
Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.