Adidas teamed up with the International Space Station to launch a new limited edition ISS Ultraboost shoe. As part of the promotion, they threw an exclusive party for Finish Line Circle members featuring an out-of-this-world augmented reality experience. The experience, called Goodbye Gravity, was a one-of-a-kind escape room that combined a full physical build out of a spaceship with an augmented reality layer which brought the puzzles within the room to life for guests to solve. 

The House of Herrera is defined by the iconic style and effortless sophistication of its founder Carolina Herrera, launching Carolina Herrera New York in 1981. To help customers get up close with its latest ready-to-wear collection, select merchandise on Carolina Herrera’s ecommerce website now features a new augmented reality feature. 

To celebrate the launch of the highly-anticipated Simone Rocha x H&M collection, AR-activated pop-up books featuring the works of renowned painter Faye Wei Wei were created that immerse the audience in a magical world. Upon scanning a QR code, each storybook becomes a miniature theater for an all-star cast of actors dressed in the collection, performing whimsical scenes.  

JLab customers can now virtually try on audio products directly from the website to help them with their buying decision. Using web-based augmented reality, customers can see themselves wearing a variety of styles and products, including wireless earbuds and headsets, before they add it to their cart.

Vodafone and Disney have partnered up to debut the Neo kids smart watch. The watch will be sold in European markets as part of the ‘Designed and Connected by Vodafone’ collection offering peace of mind through an embedded SIM card and GPS. It also features famous Disney characters from a range of Disney, Pixar, Star Wars and Marvel franchises.

Dior partnered with Creote Studio and Webs S’up to augment window displays in malls across Hong Kong, Taiwan, Singapore and Malaysia over the holiday season using WebAR. Image targets displayed on storefronts activated three unique experiences inspired by Dior’s latest collection.

Just in time for the festive season, Dior is giving everyone a gift this year using the magic and wonder of augmented reality. Leveraging designs and scenes from its 2021 Cruise Show, Dior has released an augmented reality gift box which features ‘luminarie’ and celestial-patterns that come to life right before your eyes.

Twenty-two Westfield shopping centers across the USA are now the destination of a large-scale, augmented reality holiday-themed scavenger hunt.

Nike partnered with volumetric video agency Omnivor to create “Nike Virtual View,” a feature that lets shoppers preview clothing on 3D holograms of models in WebAR while browsing the Finish Line website. Customers can select from XS-XL to see how Nike styles fit on a model that is their size, swipe to rotate, then tap “Shop Now” to purchase with size and fit confidence.

For the Autumn-Winter 2020–2021 Haute Couture collection, Atomic Digital Design worked with the Maison Dior to turn its invitations into an immersive experience. The designer brand wanted the WebAR experience to echo the world of enchantment and the same sense of wonder as its real life couture, which is contained in a traveling trunk bearing the emblematic facade of the brand at the House of Dior. Upon scanning the famous facade with your smartphone, the house literally opens its doors to unveil one of the miniature pieces of the collection: the evening coat full of pleats and ruffles.