Default HubSpot Blog | Fashion & Apparel (3)

Dior uses WebAR to create a magical invite for its Haute Couture House

Oct 18, 2020 2:23:00 PM / by 8th Wall posted in Fashion & Apparel

For the Autumn-Winter 2020–2021 Haute Couture collection, Atomic Digital Design worked with the Maison Dior to turn its invitations into an immersive experience. The designer brand wanted the WebAR experience to echo the world of enchantment and the same sense of wonder as its real life couture, which is contained in a traveling trunk bearing the emblematic facade of the brand at the House of Dior. Upon scanning the famous facade with your smartphone, the house literally opens its doors to unveil one of the miniature pieces of the collection: the evening coat full of pleats and ruffles.

The catwalk goes virtual with Vogue Singapore's AR feature

Oct 18, 2020 2:14:00 PM / by 8th Wall posted in Hologram, Fashion & Apparel

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Singaporean actress Fiona Xie was transformed into a hologram to model one of three fabulous ways to wear a sequined turtleneck. Created by HoloMe, Vogue Singapore chose WebAR as a new way for Vogue readers to get up close with fashion. By clicking on the 2D image of Fiona Xie wearing a sequin Valentino turtleneck online, readers are sent to the WebAR experience where they are able to place her hologram in their space and watch her come alive to model the look.

Mulberry lets shoppers hold a virtual iris handbag before buying the real thing

Oct 2, 2020 3:18:00 PM / by 8th Wall posted in Fashion & Apparel

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For the launch of Mulberry’s Iris handbag, a WebAR experience was created by M — XR using high quality, realistic 3D renderings of the bag. The experience, which launched at three event locations around the world, was triggered from a custom printed Mulberry beermat which then presented an exact 3D replica of the Iris handbag — with accurate colors, textures, and materials. Users could then customize the product’s handle and body color and was given the option to snap a screenshot and/or buy the bag on mulberry.com.

👛 Read more about this luxury brand experience in this M — XR case study.

KHAITE turns to WebAR for its Spring/Summer 2021 lookbook

Oct 2, 2020 3:10:00 PM / by 8th Wall posted in Fashion & Apparel

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New York-based fashion label KHAITE used WebAR to preview its Spring-Summer 2021 collection. Lookbook readers scan a QR code found in the physical book to activate the augmented reality experience, which drops 3D versions of KHAITE’s new slingback heels, patent ankle boots, gladiator sandals and other SS21 shoes into the user’s space for them to view from all angles. The same experience, created by agency Rose Digital, was also made available to all online users on the KHAITE website.

Three UK shows the Future of Fashion at London Fashion Week

Oct 2, 2020 3:02:00 PM / by 8th Wall posted in Hologram, Fashion & Apparel

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In a global fashion first, Three UK teamed up with volumetric video leader Dimension to showcase a holographic fashion show at London Fashion Week. Using 5G-powered smartphones, audience members were able to watch a WebAR-enabled hologram of Adwoa Aboah walk down what appeared to be an empty catwalk to model the latest collections at Central Saint Martins. Even more exciting, the real Adwoa was able to watch a volumetric video copy of herself walk down the runway as she sat in the front row.

Stuart Weitzman is bringing the catwalk to your living room with augmented reality

Apr 29, 2020 2:16:00 PM / by 8th Wall posted in Fashion & Apparel

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Stuart Weitzman is bringing the catwalk to your living room. The luxury fashion brand just launched a WebAR campaign that uses holograms of models to showcase its latest line of accessories.

Nike transforms shoe boxes into interactive WebAR stories

Apr 20, 2020 5:22:00 PM / by 8th Wall posted in Fashion & Apparel, Retail

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To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.

A Year in WebAR: celebrating the first anniversary of 8th Wall Web

Sep 18, 2019 7:11:00 PM / by 8th Wall posted in Luxury, Announcements, Fashion & Apparel, Retail

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Wow, we can’t believe it’s already been one year since we rolled out 8th Wall Web! Since its debut in September 2018, our partners and customers have developed some pretty amazing augmented reality activations using 8th Wall’s entirely web-based solution. We’ve seen everything from super heroes scaling walls to cheers-ing leprechauns to flight attendants inviting you to step onboard a Transatlantic flight.

Adidas takes ARCommerce to Finish Line

Sep 11, 2019 7:10:00 PM / by 8th Wall posted in Fashion & Apparel, Retail

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If you happen to be at a Finish Line store this week, you might notice a display in the center of the shop advertising Adidas’ latest line of kicks. But with this in-store centerpiece there’s more than meets the eye. It’s actually a WebAR installation containing hidden 3D content, all part of its latest campaign: Forever the Future.

Adidas turns transit passes into scratch cards

Aug 4, 2019 2:52:00 PM / by 8th Wall posted in Sports & Fitness, Fashion & Apparel, Retail

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To promote its newest line of sneakers, Ultraboost 19, adidas wrapped streetcars in Toronto with “Boost My Ride” messaging. Once passengers step on board, ads within the cart invite them to scan a QR code to turn their transit pass into a scratch card using WebAR, which they can then tap to “scratch” in order to reveal if they won a prize.