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KHAITE turns to WebAR for its Spring/Summer 2021 lookbook

Lookbook readers can view 3D versions of KHAITE’s new slingback heels, patent ankle boots, gladiator sandals and other SS21 shoes from all angles

New York-based fashion label KHAITE used WebAR to preview its Spring-Summer 2021 collection. Lookbook readers scan a QR code found in the physical book to activate the augmented reality experience, which drops 3D versions of KHAITE’s new slingback heels, patent ankle boots, gladiator sandals and other SS21 shoes into the user’s space for them to view from all angles. The same experience, created by agency Rose Digital, was also made available to all online users on the KHAITE website.

Khaite SS 21 AR Experience - Created by Rose Digital from Rose Digital on Vimeo.

“It really feels like you’re handling the shoe in a store,” Catherine Holstein, Founder at KHAITE told Vogue in a feature on KHAITE’s use of WebAR.

👠 Experience the SS21 KHAITE WebAR lookbook yourself here.

📚 Read about KHAITE’s use of WebAR in this feature on Vogue.

Tags: Fashion & Apparel

8th Wall

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.