For the launch of Mulberry’s Iris handbag, a WebAR experience was created by M — XR using high quality, realistic 3D renderings of the bag. The experience, which launched at three event locations around the world, was triggered from a custom printed Mulberry beermat which then presented an exact 3D replica of the Iris handbag — with accurate colors, textures, and materials. Users could then customize the product’s handle and body color and was given the option to snap a screenshot and/or buy the bag on mulberry.com.

👛 Read more about this luxury brand experience in this M — XR case study.